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Supplement Strikethrough Prices: What the FTC Rule Says
Supplement strikethrough prices show a higher "was" price crossed out next to a lower one. The FTC says a former price is fair only if it was the actual price offered to the public regularly for a reasonably substantial time. This site shows no struck-through prices.
Written by the Finessa label deskUpdated · 4 min read
The tactic01
What are supplement strikethrough prices?
They are crossed-out higher prices placed beside the real price, so the lower one looks like a bargain.
A page might show a big number with a line through it, then a smaller price in bold. Some add words like "You Save" or a timer. The crossed-out number is only useful to a buyer if it is a real price.
The FTC guide02
What does the FTC say about former price comparisons?
A former price is legitimate only if it was the actual, bona fide price offered to the public on a regular basis for a reasonably substantial time (16 CFR Part 233, Guides Against Deceptive Pricing).
If the former price is not bona fide but fictitious, such as an artificial, inflated price set so a large reduction can be advertised, the bargain is a false one. The guide covers words like "Regularly," "Usually" and "Formerly" too (16 CFR Part 233, Guides Against Deceptive Pricing).
These Guides Against Deceptive Pricing are FTC guidance, not a statute. They still show how regulators think about crossed-out prices.
Red flags03
How can you tell if a was price is fair?
You usually cannot from the page alone, so look for the signs the FTC guide lists.
| Sign | What it means |
|---|---|
| Never offered | The crossed-out price was never charged |
| Not regular business | It was not used in the normal course of selling |
| Remote past | It was used long ago, with no mention of that |
| Always on sale | The "deal" never ends and the price never changes |
The first three come from the guide (16 CFR Part 233, Guides Against Deceptive Pricing). The fourth is our plain-language reading of the same idea.
Finessa: from $39 a bottle50 scoops a tub · 1, 3 or 6 bottles · free US shipping on 6 · 180-day guarantee
See packsOn the sales page04
What does the Finessa sales page show?
It shows a crossed-out higher price next to $59, $49 and $39 per bottle, with "You Save" lines on the multi-bottle packs (Finessa sales page).
We cannot check from the page whether the crossed-out price was ever a real one, so we do not call it a discount, a regular price or a saving. We show none of it.
This site lists only the current prices: $59 for one bottle, $49 each for three ($147) and $39 each for six ($234). Shipping on the first two is added at checkout. The pricing page has the full table, and the guarantee page explains the 180-day window.
Your move05
How should you compare supplement prices instead?
Compare the cost per serving and the refund window, and ignore the crossed-out number.
By the panel's 50 servings, our arithmetic gives $1.18, $0.98 and $0.78 a scoop for the three packs. The sales page counts a bottle as 30 days and prints $1.97, $1.63 and $1.30 a day. Both are shown so you can see the gap.
- Day 0
You order
The sales page counts the 180 days from purchase. Keep the order email and its order ID.
- Delivery
Allow for shipping
The sales page says orders ship 'in a few short days'. The sales site is the only place to buy, so keep the tracking number.
- By day 180
Contact the company
Call +1 (302) 200-3480 with your order ID. Do not wait for the last day.
- Then
Return the tubs
The sales page says refunds are 'no questions asked', even if the tub is used up. Mail every tub with tracking to the returns address with your full name, email and order ID. Return postage is on you.
Want to try Finessa? Six bottles ship free in the US, and every pack carries the 180-day guarantee.
Prices on the sales page, October 18, 2026 (Finessa sales page). Check your medicines with your doctor first.
FAQ06
Questions about crossed-out prices
Are strikethrough prices illegal?
Not by themselves. The FTC guide says a former price is fine if it was the real price offered regularly for a substantial time, and false if it is fictitious (16 CFR Part 233, Guides Against Deceptive Pricing).
Why does this site show no crossed-out prices?
We cannot verify that the crossed-out figure on the sales page was ever a real price (Finessa sales page). So we show only the current prices and let you judge from those.
What do you show instead of a was price?
Only the current price, the pack size, the cost per scoop by our arithmetic and the 180-day refund window. We show no countdown timers or stock warnings either.
Who wrote this07
Written and reviewed by
Pages built from the label, the sales page and linked NIH, FDA, CDC, FTC and peer-reviewed sources.
Last updated . Read our editorial standards and how we check reviews. This website is run by Gofinessa, a U.S. stocking partner for Finessa, not by the manufacturer. We earn money when you buy through our order links.
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More about Finessa
U.S. stocking partner for Finessa
Ready to try Finessa?
Check the label against your medicines, then pick a pack. Six bottles ship free in the US and cost the least per bottle, and the guarantee runs 180 days.
- Secure checkout
- 180-day guarantee
- Ships from the U.S.